Agency
FMad is a communication agency and 80% of its operations are in the health sector.
Why health? Because it is at the heart of our all concerns, because like our grandmothers said:
‘When health is good, everything is good’. Even if it is a little more complicated than that…
Today, developing projects with high creative added value is essential in this sector.
If a campaign about screening for a pathology is just average, it will be less likely to be seen by the people it is aimed at,
which may potentially affect their state of health. We do not have the right to be mediocre in this sector, even less than elsewhere.
So, why is 20% of our activity outside the area of health strictly speaking?
Quite simply because many stakeholders need this high level of creative excellence and consider that if we manage to develop creative projects in an ultra-regulated field, our duty is to apply this same high level of excellence to their economic fields.
All things being equal (and with hint of immodesty), it is the same reasoning for airlines, which recruit profiles of fighter pilots.
Therefore, we also put this high level creative excellence at the service of the SNCF (French National Railroads), a public development authority or a major hygiene brand, etc.
Welcome to Fmad and to the world of excellence and creative generosity!
We are an agency that operates 80% in the field of the health.
Product campaigns, environment campaigns and corporate campaigns all deserve to feature creative added value.
For a long time we looked for any excuse for not developing offbeat projects:
- In product communication, the ANSM (the French drug regulator) won’t validate them? But the ANSM does not exist to judge
the creativity of campaigns but to ensure that they comply with the statutory framework. - ‘Global’ has a strong influence in corporate communication? It is perhaps lucky, as we can clearly see that communication departments around the world are changing to ceaselessly develop the most creative campaigns possible. The media competition for a major pharmaceutical laboratory is not necessarily that of its closest competitor – it may be a soda brand or a sneaker manufacturer that invests very heavily in communication.
- Learned societies and patient associations are too serious? Most of the time, they are the ones who ask for distinctive campaigns.
As their fights are very significant, they cannot afford not to be heard.
And when it comes to healthcare professionals, let us never forget that they spend most of their time with their patients.
If we want the smallest possible chance of reaching them, we must move beyond the register of efficiency and tolerance to find a third dimension, which will address their right brain.
This is why FMad will never put forward a campaign with seniors smiling on the beach, happy now that they have taken their medications.
They trust us
Are you an advertiser that is not in the health sector?
No matter what your sector of activity may be, we will take care of you and your goals. It is our health footprint.
Our mastery of the complex codes of health and its very heavy regulations enables us to support stakeholders in other sectors
that are just as complex, with tact, and sometimes with diplomacy, externally as well as internally!
And, because we are convinced that a brand that communicates well is more likely to be healthy, we will do all we can to make it so!
