Luck

In France, AMD is the number one cause of visual impairment for people over 50.
Despite the ‘obvious’ symptoms, some people still do not detect the first signs of this disease.

In this context, FMad created the campaign Le hasard (Luck) for Novartis.
Using the message ‘Don’t rely on luck to diagnose your AMD’, the campaign raises awareness and informs the general public about screening methods and how to recognize the first symptoms of the disease.

To reach the largest possible audience, this campaign consisted of a film shown on television, a radio ad and three visuals.
These visuals were used on JCDecaux billboards and in the target press.
The film and the visuals were linked to viaopta.fr, the AMD information website.