CLL represents more than 30% of leukemias. However, it is the ‘victim’ of a cruel lack of communication:
Today, few people know about this pathology and that this disease can be very well treated.
We created the campaign Mes batailles (My battles) to raise the awareness of healthcare professionals and patients.
This campaign was based on 2 key tools:
– the film My Battles, in which we see Jean, a patient suffering from CLL dans his everyday life.
His daily life is marked by times with his family and not by the disease.
– poster artwork called L’oeuf ou la poule (the chicken or the egg).
The artwork is both intriguing and impactful, it attracts people’s attention and raises questions about the place
that the treatment takes in the lives of patients suffering from CLL.
This campaign was spread on social networks (LinkedIn, X) and in the press (CB News, Prescription Santé) as well as at targeted congresses.
