The campaign that reveals nodular prurigo

FMad received an award for its campaign #MaPeauEstUnEnfer (MySkinIsLikeHell) in collaboration with Sanofi with a gold award in the Digital Communication category at the Stratégies Grand Prize for Health Communication in 2023.

The campaign, consisting of three visuals, represents people who are affected by nodular prurigo, who, during different moments in life (a day at the beach, a presentation in a meeting or an evening in a night club), have no other choice than to stay at home alone. The campaign spotlights several aspects of the disease: the intense and severe itching, the isolation of people due to the shame they feel because of the way other people look at them and the loneliness the disease causes in people who suffer from nodular prurigo.